Helping Law Firms Grow With Our Legal Marketing Services

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Our Legal Marketing Services

The Marketing Legal is dedicated to helping your law firm grow. Our approach is hands on. We work with you to make the most out of your online marketing channels so you can reach new clients.

Legal Directories & Awards Submissions

  • Legal directories training

  • Custom submissions calendar

  • Ongoing rankings tracker

  • Category analysis and tailored submissions

  • Full submission and project management services

  • Focus on creating evidence-based, criteria fulfilling arguments for each submission

Website Content Services

  • Website audits

  • Competitor analysis

  • Writing and refining lawyer bios, practice area descriptions, FAQs and About Us pages

  • Monthly packages that include regular updates and content creation

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Long-Form Content Management

  • Ongoing content strategy development

  • Creation of case studies, blog posts and refreshing older content

  • Podcast production

  • Monthly content plans tailored to the firm’s preferred topics and target audience

Get in touch

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What Our Clients Say

“David’s expertise and timely responses were instrumental in improving our firm’s submissions, specifically given the tight deadline. David delivered excellent, reasonably priced services and focused on creating evidence-based arguments tailored to each practice area. I highly recommend their services to any firm seeking to enhance their directory submissions.”
— Top Tier EMEA Firm
“A massive thank you for reviewing our submissions in such a short time. We are really satisfied with your instructions. With your guidance, we were able to systematize, organize, and rework our submissions. They wouldn’t have been as slick if it weren’t for your assistance and input.”
— Leading APAC Firm

Our Case Studies

Featured
Case Study: Improving Website Content and Legal Directories Submissions

The Marketing Legal revamped a European law firm's website and directory submissions to attract international clients. They refined the web content for clarity and professionalism, and optimised directory entries to emphasize the firm’s expertise, significantly enhancing the firm's international visibility and engagement.

Case Study: Improving Directory Submissions Process Efficiency

The Marketing Legal was asked to assist a Southeast Asian law firm with multiple offices specialising in business law with developing a series of processes to assist the inexperienced business development team with getting the most out of directories and awards submissions.

Our Knowledge

Legal Marketing Services by David Koehne

The Marketing Legal was founded by David Koehne whose experience at international heavyweight Weil Gotshal & Manges and at the Legal 500 will supercharge your firm’s legal directories submissions and website content and enable your firm to reach more clients in more places.

He’s written for In-House Lawyer Magazine, Legal Business and hosted The Legal 500 Podcast. He currently produces The Thinking Legal podcast.

Featured
Legal Directories and AI?

There’s constantly a debate around the importance of legal directories, and whether they actually serve their purpose: to assist general counsel with finding the right lawyer. Now, some directories are betting on AI to provide potential clients with more accurate and relevant information on the lawyers they instruct. Last year, Who’s Who Legal (WWL), which was by then a relatively stale legal directory, was acquired by industry giant Lexology, in a move that could shake the way clients encounter lawyers for the first time.

Why Law Firm Websites Should Have an FAQ

One feature often missing from law firm websites is the humble FAQ. Despite the benefits of having one to client experience and to law firm employees, its an overlooked feature of a firm’s online strategy. We’ll look at why having an FAQ is a good idea and the key ingredients for creating a good law firm FAQ page, followed by some examples of great FAQs.

Legal Directories: How to Put Together Work Highlights

A handy guide for putting together a great selection of work highlights for your legal directory submissions.

Crafting a Compelling Lawyer Bio: Essential Tips and Examples

Creating an effective lawyer bio is like building a window display for your shopfront. While clients want to know that your firm has the overall expertise to assist them, they really want to know about your individual ‘products’; that they can work with your team and that the individuals who make up the team have the track record and background to provide the best possible outcomes.