Episode 7: Barney O’Kelly on the Human Side of Professional Services Digital Marketing

Summary

Barney O'Kelly, Head of Digital Marketing at AlixPartners, discusses his career journey and the role of digital marketing in professional services firms. He emphasizes the importance of building relationships and understanding the business in order to create effective marketing strategies. Barney shares his perspective on the use of AI in marketing, highlighting the need for a pragmatic approach and focusing on productivity tools rather than content generation. He also discusses the future of professional services marketing, including the strategic application of social media.

Takeaways

• Building relationships and understanding the business are crucial for effective marketing in professional services firms.

• AI should be used as an addition, not a replacement, in marketing teams.

• The future of professional services marketing may involve a strategic application of social media.

• A pragmatic approach and focus on productivity tools can enhance marketing effectiveness.

• Content generation should be tailored to the needs of the audience and aligned with business objectives.