Episode 8: Simon P Marshall on the LinkedInfluencers Report

Written By David Koehne

Summary

Simon Marshall, legal marketing expert and founder of TBD Marketing, discusses the importance of LinkedIn for lawyers and law firms. He highlights the benefits of being active on the platform, such as networking, establishing credibility, and staying top of mind with clients.

Marshall also introduces the LinkedInfluencers report, which identifies the top voices on LinkedIn in the legal sector. He shares key findings from the report, including the success of women and the need for more leadership engagement.

He emphasises the importance of authenticity, generosity, and a mix of content in engaging with social media.

Takeaways

  • LinkedIn is important for lawyers to connect with clients, competitors, and build their network.

  • The LinkedIn Influencers report identifies top voices on the platform and provides insights into their success.

  • Authenticity, generosity, and a mix of content are key to engaging with social media.

  • Common mistakes lawyers make include assuming they know their audience and not having a clear objective.

David Koehne
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Episode 9: Roshni Thakrar on DEI in the Legal Sector
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Episode 7: Barney O’Kelly on the Human Side of Professional Services Digital Marketing