There’s constantly a debate around the importance of legal directories, and whether they actually serve their purpose: to assist general counsel with finding the right lawyer. Now, some directories are betting on AI to provide potential clients with more accurate and relevant information on the lawyers they instruct. Last year, Who’s Who Legal (WWL), which was by then a relatively stale legal directory, was acquired by industry giant Lexology, in a move that could shake the way clients encounter lawyers for the first time.

One feature often missing from law firm websites is the humble FAQ. Despite the benefits of having one to client experience and to law firm employees, its an overlooked feature of a firm’s online strategy. We’ll look at why having an FAQ is a good idea and the key ingredients for creating a good law firm FAQ page, followed by some examples of great FAQs.

Creating an effective lawyer bio is like building a window display for your shopfront. While clients want to know that your firm has the overall expertise to assist them, they really want to know about your individual ‘products’; that they can work with your team and that the individuals who make up the team have the track record and background to provide the best possible outcomes.

How to put together an effective legal directory submission is a question that many firms struggle to answer. Having worked as part of a law firm marketing team and at the directories, here’s what I’ve learnt. This guide will outline the processes and tactics for creating the best submissions.